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FOR IMMEDIATE RELEASE

B&H Publishing Group
Andrea Dennis, Andrea.Dennis@BHPublishingGroup.com, (615) 251-3948

Lovell-Fairchild Communications
Nancy Lovell, nancy@lovell-fairchild.com, (214) 536-2329
Julie Fairchild, Julie@lovell-fairchild.com, (214) 536-0037

600,000 copies of The Love Dare in print in first week of release
40-day marriage strengthening book is primary plot device in new hit film FIREPROOF
  
NASHVILLE, Tenn. (October 3, 2008) – B&H Publishing Group is excited to report that consumer demand has put 600,000 copies of The Love Dare in print one week after its release date. The book, a 40-day challenge for husbands and wives to understand and practice unconditional love, is the primary plot device in FIREPROOF. The Samuel Goldwyn Films release was made for $500,000 and surprised Hollywood last weekend by opening at #4 with national box office receipts of $6.8 million on just 839 screens.

Alex and Stephen Kendrick, who co-wrote FIREPROOF and directed and produced the film respectively, authored The Love Dare only after the film was completed. In the movie, actor Kirk Cameron plays a firefighter who must learn how to rescue his own marriage by reading through a handmade 40-day book from his father entitled The Love Dare. Each day brings a new “dare” to live by: love is patient; love is thoughtful; love is honorable; love fulfills dreams, etc.
 
Early screenings of FIREPROOF around the country resulted in one overriding question:
“Where can I get The Love Dare book?”

“We’re honored to bring The Love Dare to the marketplace,” says Brad J. Waggoner, B&H president and publisher. “Few things are more important to church and society than marriage and family life. We’re already seeing this book help couples improve their commitment to marital love as God intended it. This really has become a remarkable movement that continues to grow.”

Evidence of The Love Dare’s impact is readily available at ShareTheLoveDare.com where visitors are already creating online journals to document their journey through the “love dare” process. This free service in turn encourages others who are taking the love dare.

“I’ve just returned from watching FIREPROOF . . . what an incredible movie!” writes one site visitor. “I am going out now to purchase the book and thought that keeping a blog of my 40 days would be a great way to document what I learn, and to share it with others.”
 
“(We) went to see FIREPROOF yesterday . . . I’m purchasing The Love Dare for us to get started right away,” reads another post.
 
The Love Dare is available now in paperback (ISBN 978-0-8054-4885-6, $14.99). A keepsake simulated leather edition will arrive in 2009 to coincide with the release of FIREPROOF on DVD. The Spanish edition, El Desafío del Amor, hits stores this December 15.

Learn more at LoveDareBook.com.

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B&H Publishing Group is best known for books by Beth Moore (Praying God’s Word), Henry Blackaby (Experiencing God), and Vicki Courtney (TeenVirtue) and for developing the Holman Christian Standard Bible™ translation and its related products including The Apologetics Study Bible. The company also published Oliver North’s recent New York Times bestseller, American Heroes, and is a leading producer of church supplies and Spanish Bibles.