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B&H Kids Announces Rachel Shaver as New Marketing Strategist
NASHVILLE, Tenn. – (February 6, 2014) B&H Publishing Group is pleased to announce that Rachel Shaver has joined the B&H marketing team as the new B&H Kids Marketing Strategist. This is a new position for B&H Kids as we continue to expand the publishing line.
Amanda Sloan, Sr. VP of Marketing at B&H notes, “For the past year at B&H we have been building the B&H Kids line and as it has grown, we have recognized that having a focused marketing person like Rachel Shaver will be integral to our strategic growth. We are excited to have her on the B&H team.”
In her new role at B&H Kids, Rachel will be leading the marketing strategy for the B&H Kids brand. Building off of the successful launches of children’s books like Audrey Bunny by Angie Smith, The Big Picture Interactive Bible Storybook and The Big Picture Interactive Bible, B&H Kids will continue to grow under her marketing leadership.
Rachel is eager for this challenge; “I am thrilled to be joining the B&H Publishing team. We have great authors and products and I am excited to help recognize the full potential of what we have to offer.”
Rachel has many years of experience marketing all forms of media and has most recently been with Ingram Content Group, where she worked with several publishers and led the product marketing initiatives for Ingram Publisher Services. Prior to working at Ingram, Shaver was the Marketing Manager at INO Records in Brentwood and an Online Content Coordinator at Warner Bros. Records.
B&H Kids Publisher Dan Lynch adds, “We’ve seen significant growth at B&H Kids and are very excited for what we know Rachel will bring to our team. She has the passion for what we are about and unique talents we believe will important as we strive towards future goals.”
About B&H Kids
At B&H Kids, we believe Every Little Word Matters®. B&H Kids creates Bible-centered, age appropriate, engaging content for kids. Our resources are designed to help kids develop a lifelong relationship with Jesus and empower parents to guide them in their spiritual growth. For more information, visit: BHKidsBuzz.com or follow us on Facebook and Twitter.