B&H Publishing Group Acquires Rights to Rainbow Study Bible
NASHVILLE, Tenn., 4/22/2013 – B&H Publishing Group has purchased the Rainbow Study Bible line from Standard Publishing Group, an acquisition that further strengthens the company’s respected Holman Bible Publishers brand and its passion for taking God’s Word to the world.
A regular best seller since 1995, the Rainbow Study Bible features a unique color-coding system that allows readers to quickly and easily identify twelve major themes of Scripture throughout the text: God, discipleship, love, faith, sin, evil, salvation, family, outreach, commandments, history, and prophecy. The system also underlines all words directly spoken by God, Jesus, and the Holy Spirit.
“Our team is thrilled to acquire the Rainbow Study Bible,” said B&H president Selma Wilson. “We are intentionally grounded in God’s Word at B&H, so to officially add this powerful resource to our publishing program is exciting. We have a great history with the Spanish edition and have seen how this product speaks into peoples’ lives. B&H is grateful to our friends at Standard for their stewardship of this resource over the years and we look forward to growing and managing the Rainbow Study Bible for many years to come.”