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B&H KIDS CELEBRATES UNPRECEDENTED GROWTH

Dave Schroeder | Oct 16th

B&H Kids Celebrates “Unprecedented” Growth,
Best-Selling Books, and Expanded Publishing Team
Nashville, TN – (October 16, 2015) B&H Kids, the children’s product division of B&H Publishing Group, is enjoying a season of unmatched accomplishments, including sales growth, increased presence on national bestseller lists and the expansion of their marketing and editorial team. Since 2014, B&H Kids has experienced more than 50% growth in revenue.
JamieGeorge“This fall has been an outstanding season for B&H Kids,” says Dan Lynch, publisher for B&H Kids. “We are seeing unprecedented growth in our product line, marketing efforts and sales for our children’s line. This strategic growth enables us to reach our ultimate goal: To help kids develop a lifelong relationship with Jesus and to empower parents to guide them in their spiritual growth.”
In addition to the sales growth at B&H Kids, this fall brought the launch of Sheila Walsh’s “The Bible Is My Best Friend” product line. Three titles were released in October: Meet My Best Friend, The Bible is My Best Friend Family Devotional and The Bible is My Best Friend Flipbook. B&H Kids also released three new licensed books in conjunction with the release of the WAR ROOM movie. Each of these books became instant CBA and ECPA bestsellers: Peter’s Perfect Prayer Place, PrayerWorks and This Means War.
B&H Kids team has expanded from one person in 2013 to a total team of four – including Publisher Dan Lynch, Marketing Strategist Rachel Shaver, and Acquisitions Editor Michelle Burke. The most recent B&H Kids team member is Jamie George, serving as B&H Kids Marketing Specialist. Jamie has worked for B&H since 2013 as marketing coordinator serving all teams and has been promoted this fall to marketing specialist focusing solely on B&H Kids.
Jamie George is enthusiastic about being a part of the B&H Kids team: “Marketing children’s products is a dream job. Creating books, bibles, and products that can impact generations to come is a privilege. I am thankful for the chance to work with outstanding authors, sales channels and marketers.”
B&H Kids has also started new ventures in marketing with weekly Periscope reading, as well as hosting launch parties via social media so that authors and their audiences are able to engage well and understand the heart behind each project.
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Contact: Dave Schroeder, VP of Communications
Dave.Schroeder@BHPublishingGroup.com
615.251.2305