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B&H Names Amanda Sloan Acting Vice President of Marketing

user | May 8th

Contact: Dave.Schroeder@lifeway.com

615-251-2305

B&H Names Amanda Sloan Acting Vice President of Marketing

NASHVILLE, Tenn., 5/09/2013 – B&H Publishing Group president Selma Wilson has named Amanda Sloan acting vice president of Marketing. Mary Katharine Hunt, who previously held the position, will join Justice and Mercy International as executive director of Operations on June 1.

Sloan came to B&H as marketing manager of Trade Books in 2010 and has helped lead promotion efforts on New York Times best sellers The Vow (Kim and Krickitt Carpenter), The Resolution for Men (Stephen and Alex Kendrick), The Resolution for Women (Priscilla Shirer), and Reshaping It All (Candace Cameron Bure). Prior to that she was national marketing manager for B&H parent company Lifeway Christian Resources’ stores division. She holds an MBA in Marketing with an emphasis on brand management from Vanderbilt University.

“I am so grateful for Amanda and the excellent work she has already done in marketing for B&H,” said Wilson. “Our executive staff so appreciates her accepting this role on our team in this time of transition. We will miss Mary Katharine but know this new role is God’s perfect plan for her life.”

Hunt joined B&H in 2011 and spent twenty years combined at Lifeway Christian Resources. While at B&H she led the team’s Every Word Matters™ rebranding initiative, was instrumental in re-launching the B&H Kids imprint, and refocused the company’s day-to-day strategic marketing efforts for the digital age. A champion of overseas mission work in her personal life, Mary Katharine will remain based in Nashville with her new job but also travel regularly to other countries confronting global injustice.

B&H
Publishing Group, a division of Lifeway Christian Resources, is a non-profit publisher made up of people who are passionate about taking God’s Word to the world. Because we believe Every Word Matters™, we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 bestsellers The Love Dare and The Vow as well as the award-winning