Overview
Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.
Table of Contents
1. Marketing Strategy
2. Branding
3. Digital Marketing
4. Social Media
5. Websites
6. Advertising
7. Public Relations
8. Crisis Communications
9. Leading a Team
10. Project Management and Handling Communication Requests
11. First Ninety Days
12. What to Do Now
Appendix A: How to Create a Persona
Appendix B: PESO's Place in the Church
Appendix C: Church Communication Survey Example
Appendix D: Exercises for Naming a Church
Appendix E: How to Create a Facebook Page and Group
Appendix F. Nonprint and Traditional Print Communication
Product Details
- ISBN:9781087730172
- Status:Active
- Release Date:08/15/2022
- Page Count:208
- Carton Qty:36
- Weight:0.75
- Trim Size:5.5 x 8.5 x 0.43
- Category:
- Format:
