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B&H Publishing Group Announces Eric Mullett as New Bible Marketing Specialist

user | Jan 22nd

B&H Publishing Group Announces Eric Mullett as New Bible Marketing Specialist
NASHVILLE, Tenn. – (January 22nd , 2014) B&H Publishing Group is pleased to announce that Eric Mullett has joined the B&H marketing team as the new Bible Marketing Specialist. This is a new position for B&H as we continue to focus attention more on Bibles.
Tim Jordan, B&H Bible Marketing Manager remarked, “Eric brings years of publishing experience with him particularly with a passion and understanding of how to share a larger story with people. At B&H, our core desire is connecting people to the Bible and introducing them to God’s grand story of redemption. Eric is such a great fit for this.”
In his new role at B&H, Eric will be helping to reach the world with His Word by executing trade and consumer marketing activities within our core Bible and church supply lines.
Eric is eager for this challenge; “B&H has assembled an incredible team of people and distilled a smart strategy that has allowed them to secure significant growth year over year. It’s an impressive momentum that brings with it a great opportunity and I look forward to being a strong part of their continued success.”
Eric Mullett brings over fifteen years of marketing and project management experience including six years at Warner Bros. Records/Warner Alliance (roster included Caedmon’s Call as well as Grammy Award winners Take 6 and Andrae Crouch) and nine years serving on teams to launch start-ups like musicforce.com. Mullett also served as a Marketing Director at Thomas Nelson Publishers guiding marketing campaigns for gift books by best-selling authors Max Lucado and Beth Moore. He also served as the Marketing Director in Fiction at Thomas Nelson and led marketing efforts for authors such as Colleen Coble, Stephen Lawhead, Andrew Klavan, Beth Wiseman, Lis Wiehl as well as completing a nationwide contest and research project that resulted in the industry’s largest Christian Fiction Database with over 224,000 qualifying questions.
B&H Publishing Group, a division of Lifeway Christian Resources, is a team of mission-minded people with a passion for taking God’s Word to the world. Because we believe Every Word Matters™ we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 best sellers The Love Dare and The Vow as well as the award-winning HCSB Study Bible.
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