Bob Briner was a leading figure in professional sports management, an Emmy Award-winning TV producer, and president of ProServ Television. He was also a prolific writer, best known for his book Roaring Lambs, a call for the church to begin shaping culture rather than being shaped by it. He wrote regularly for the New York Times and Sports Illustrated and also coauthored The Leadership Lessons of Jesus. Bob died of cancer in the summer of 1999, survived by Marty, his wife of more than forty years, and their three children.